Increasing the ROI performance of campaigns with 'Hike' !
Hike can send good traffic to your brand page,
because Hike appears in between publisher's feed, therefore there is less number of wrong clicks.
Based on 5 mobile campaigns that has been running in Japan,
traffic that came from Native Ad tend to have lower bounce rate compare to other ad traffic-source.
The Reason for Hike
View through attribution
Native ad has a high visibility because of formats I familiar with the content.
Able to approach the Non-Clicker
Because Non-clicker also click native ad for high visibility, you can be in contact with the new customer.
Low bounce rate
Bounce rate after page transition is 1/2 compared with the banner advertisement (※ our research) because the wrong click is small.